Are Your Marketing Channels Integrated?
Online and offline marketing often are looked at as separate channels and in reality they are. However, they should operate together under the umbrella of integrated marketing. Frank Reed at Marketing...
View ArticleOnline, It’s Think Vertical
Reading this blog post by Cynthia Boris at Marketing Pilgrim, a thought occurred to me. It’s a thought that has occurred to me before, and I’ve probably written about it a time or two on this blog...
View ArticleAre Marketing Channels Irrelevant?
Marketing channels are so much a part of business that the question “Have marketing channels become irrelevant?” seems a bit threatening to those of us who are marketing for a living. But when Paige...
View ArticleThe Many Faces of Internet Marketing
Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. In the early days, companies joined traffic rings and wrote articles for each other’s websites, or...
View ArticleHow to Develop Multi-Channel Content
In the early days of Internet marketing, there weren’t that many channels for a small business to use for getting the word out about their business. Most businesses had a website. There were...
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